From the methodical approach to capturing moments to the profound impact of literature on her artistic pursuit, join us in uncovering the essence of Olivia’s unique style and the inspirations that drive her creative passion.
Website: oliviakohler.com
Instagram: @oliviakohlerphoto
Describe your signature style or approach to photography.
My current approach to photography is to create an image that can only be seen through a lens. I don’t want to just style some props and products and then take a picture of them. I want the camera angle, lens, and composition to be the first consideration in how I create an image. Then I think about how the lighting will add to the visual that I am trying to build. I am very methodical, and I won’t enjoy creating an image that doesn’t take those basic concepts into consideration.
What do you find most rewarding and fulfilling about your work?
It sounds vain, but honestly, I find it fulfilling (and also daunting) that I am the only person who can create work like I do. But I think it keeps me in the game because I can’t just assign the work to someone else. I am very hands-on and want everything to be perfect if it has my name attached to it.
Can you share any valuable lessons you’ve learned about client communication and project management?
Something I try to remind myself of when working with new clients is that they are learning how to work with you just as much as you are learning how to work with them. It’s a two-way street. Over-communicating up front instead of being agreeable will go way further in developing a long-term relationship. Otherwise, you will run into issues down the road because you didn’t ask enough questions.
What is the one piece of equipment that you can’t go on set without?
The biggest game changer for me was when I got a mono stand (and I got it for a steal)! I shoot a ton of flat-lays and gifs, and having a solid camera stand is key to either making sure the camera doesn’t move or making sure it is secure overhead.
What drew you into photography? And why commercial photography?
When I was a kid, I had a few key moments with a disposable camera that I believe led me down the photographer route. I grew up in Michigan and in 6th grade, we took a school trip to Chicago. During our visit to the Shedd Aquarium, we went to watch the dolphin show. There was a moment at the end of their show where all four dolphins jumped out of the water at once. I had my disposable camera at the ready and when I knew that I captured all four jumping, I was ecstatic. That joy of capturing a moment that cannot be replicated really hooked me!
I think I fell into commercial photography out of a need for a job, my first job after college was at a commercial studio in Michigan. However I believe I continued on because I enjoy the systematic approach to commercial photography, and I am a perfectionist.
Also, it is fun to note that I live in Chicago now, and have a very close friend who works at the Shedd!
How do you stay inspired and keep your creative juices flowing?
I try to look at my portfolio and try to see what is missing based on the types of clients I want to attract. The need to stay relevant keeps my drive alive. I also find a lot of creative joy in other ways, including interior design and something as simple as doing my makeup or getting my nails done.
What advice do you have for someone aspiring to become a successful commercial photographer?
Take some business classes in college if you want to be an independent photographer some day. Try out all types of photography until you find one that fits your interests, lifestyle, and skills. Make lots of connections and maintain them, this business can be lonely if you work for yourself.
What’s your favorite way to unwind after a long day?
After a big shoot, I try to give myself the next morning off. I work for myself, after all! I love my space being neat and organized, so I might do some morning cleaning and enjoy my coffee without any rushing around.
What’s a book or movie that has had a profound impact on you?
Just Kids by Patti Smith: I read this book while I was working my first job in photography and I feel like it gave me the idea to move to a big city and go after my dreams.
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Olivia’s work is clever and thoughtfully crafted without being overly fussy. Truly fresh and beautiful. Plush she is a delight to work with – she pushes the creative without being pushy. A rare and special talent.